Your web solution must become a complete part of your organizations overall structure. This integration includes promotion of your site on the Internet, as well as promotion in traditional media.

According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.

According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find Websites.

The designer must understand how potential visitors will search for your site and create a design to improve rankings.

The e-marketing strategy of your site must continue throughout its lifetime to ensure it will be easily found. This requires monitoring its performance and rankings and making a concerted effort to keep these high.